LOS ANGELES—You’ll pay dearly for Valentine’s Day roses if you shop at the usual online suspects, from $40 to over $80, with delivery and fees.
But once again, Whole Foods Market has a sweetheart of a deal, $19.99 for two dozen roses, after factoring in a discount for being a member of the Amazon Prime expedited shipping and entertainment service. (It’s $24.99 if you’re not a Prime member.)
Add around $5 for local delivery. Prime membership costs $119 yearly.
The Whole Foods offer is way cheaper than we found at the online floral companies. However, we could only get the Roses delivered locally. So, what if you’re in a California and want to send flowers to a relative in Kansas? You’ll need to spend more and use one of the online flower retailers.Their pricing:
Range: $30-$299. Our $30 order of a dozen red roses came in at $34.99 with tax and free delivery and an offer to spend an extra $15 to have them delivered before noon.
Range: $48-$78. The $48 dozen came in at $42.66 once coupon discounts were added in at checkout.
The discounter has a $49.99 offer for 50 roses, with free delivery charge, but is only open to Costco members. Memberships start at $60.
Range: $65-$149. The $65 dozen had free delivery and was still $65 at checkout.
Range: $40-$99.99. The $39.99 dozen roses clocked in at $74.42 once the $14.99 delivery fee, $9.99 “guaranteed” delivery fee, $2.99 “care and handling” charge and taxes are added. Reader alert: ProFlowers is owned by FTD, which as you can see, has a way better deal on its website.
Range: $49-$519.99. We tried to order the cheapest dozen we could find at $49.99, and it grew to $79.90 by the time of checkout, after a $14.99 shipping fee, $7.99 Valentine’s surcharge and $6.93 taxes.
The online sellers promise farm-to-table flowers of higher quality, and they say they will last longer, while others, like 1-800-Flowers, deliver from local florists in your area. But there’s no denying the huge price difference between local markets, florists and markets.
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While reporting this story, we stopped at our local Trader Joe’s market in the Los Angeles area and couldn’t help noticing the advertised price for a dozen roses there: $14.99.
Valentine’s Day is historically the second-biggest day of the year for the floral industry, after Mother’s Day, which is considered the “Super Bowl” of flowers.
Follow USA TODAY’s Jefferson Graham (@jeffersongraham) on Twitter, Instagram and YouTube.