Super Bowl LIII is a little more than two weeks away and advertisers’ plans are slowly coming into focus. Here’s the latest news:
Mercedes-Benz taps Ludacris
After sitting out last year’s Super Bowl, Mercedes-Benz is back. The automaker’s minute-long ad, for its new A-Class sedan, will star Ludacris. The Atlanta-raised hip-hop artist and actor recently visited Ron Clark Academy in his hometown—where Super Bowl LIII is being held, at Mercedez-Benz Stadium—and surprised students. Here’s video of the visit:
Pringles, which made its Super Bowl debut last year with a spot featuring Bill Hader, will be returning to the big game. This year’s 30-second ad will once again be a part of he chip brand’s “flavor stacking” campaign. Pringles has released a series of teasers that each features a forlorn virtual assistant.
Expensify to make its Super Bowl debut
Expensify, an online expense platform, has announced that it will be advertising in Super Bowl LIII. The 30-second commercial is part of the company’s new “You Weren’t Born To Do Expenses” campaign.
“Given that we have more customers than the rest of the industry combined, people are surprised to learn that we got here entirely without advertising,” Expensify CEO David Barrett said in a statement. “We’ve grown 100 percent through word of mouth, but life’s too short to let others do the talking, and what better place to grab the mic than the Super Bowl?”