If you’re looking for love in the new year then Sunday, Jan. 6 might just be the best day to find it.
Dubbed “Dating Sunday” or “Singles Sunday,” the superficial single’s holiday is the busiest online dating day of the year, according to several dating apps and websites.
“It’s the perfect trifecta,” said Julie Spira, cyber-dating expert and author of “The Perils of Cyber-Dating.” “You have people recovering from a breakup or who were down during the holidays, you have all those New Year’s resolutions, and you have the clock ticking down to Valentine’s Day. It’s the first lonely holiday after the New Year.”
Sundays also tend to be the busiest day of the week for web dating in general.
Spira said the informal single’s celebration has gained traction over the past five years as society embraces online dating culture.
“It’s around cuffing season, the few weeks leading up to Valentine’s Day, so people are really looking to find a partner,” said Skyler Wang, a Ph.D. student of sociology at the University of California, Berkeley who studies online dating and the sharing economy.
“These sort of moments or holidays are also created by the online dating industry to get more people to use more apps,” Wang said. “It generates this looping effect where more people join in after they read about how others are doing it.”
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How popular is Dating Sunday?
Experts say that online dating activity swells up to 75 percent on that day.
The dating app Match predicts there will be a 69 percent spike in new singles coming to the app on Dating Sunday, according to Market Watch. Match said that the first Sunday of the year is often the most trafficked day, estimating that users will send 1.5 million messages in the 24-hour period, Market Watch reported.
Tinder told Bustle that one Dating Sunday led to 44 million Tinder matches being made. According to a statement from dating app Bumble to Global News, Dating Sunday is one of Bumble’s busiest days of the year.
Coffee Meets Bagel reports that the first week of January is the most popular time of year to sign up for an online dating service, adding that 11:30 p.m. is the peak hour for new member sign-ups.
So, how do I stand out?
As millions of Americans take to their smartphones, download Tinder or Bumble and start swiping, Spira and Wang offered four tips for standing out amongst the sea of singles:
Start off with a clean pallet and swap out any outdated photos. “If it’s been online and it hasn’t worked for you yet,” use that as a sign to “push the restart button,” Spira said.
Update your bio.
If you picked up any new hobbies over the past year, mention those, the expert said. Also, mention your dream travel destinations. “Talking about travel locations, whether it’s an African safari or a hike up a mountain, tend to get a lot of responses because it’s a good icebreaker,” Spira said.
Use multiple apps.
There are numerous dating apps out there to choose from and the experts say having at least three accounts will help maximize your chances of romantic success. However, it’s important to use each of the apps proactively.
Don’t play hard to get.
Communicate with people, exchange phone numbers and start setting a date to meet, Spira said. “When you have millions of messages being sent, that’s not the time to play coy. The only way the that Dating Sunday works is if you commit to meeting someone offline.”
Follow Dalvin Brown on Twitter: @Dalvin_Brown